Throughout her extensive campaign record her methodology and approach sets a new standard in political campaign management, and  differs from typical political strategists in several key areas. This has enabled her to achieve notable upset victories and manage complex multi-campaign operations.

 

She has a saying—Slow Is Smooth, Smooth Is Fast. We Walk, Crawl, and then we Run!

 

Jenn currently manages multiple congressional and senate campaigns nationwide, developing comprehensive strategies, communications, and budgets up to $5 million. Her approach emphasizes data-driven, triage decision-making and precision in campaign execution.

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Personal Background Integration

The daughter of a Navy SEAL, sister of Army veterans, proud lesbian, activist, and survivor. These experiences directly inform her strategic approach, providing campaigns with:

• Exacting standards derived from military family background.

• Authentic perspective on diverse constituencies.

• Survivor mentality that fuels fighting for "impossible" races others won't touch.

• Triage is her first language.

 

Upset Victory Specialization

Rather than focusing on safe races, Jenn's built her expertise in campaigns others consider "un-winnable". She's run some of the most competitive and complex primaries and general elections with sustained success rates. Like in Virginia Beach where she achieved historically close margins in Republican territory or with Alex's historic first run that defeated a 10-term incumbent
(Yes, she still have the written plan. She framed it. Wouldn't you?)

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Comprehensive Campaign Architecture

Most political consultants specialize in one area, but Jenn manages entire campaign ecosystems simultaneously with:

• Operations, messaging, fundraising, and field plans all under unified leadership.

• Budget management, $5 million with strategic efficiency focus.

• Building campaigns from the ground up We don't recycle plans like others!

• Remote management capabilities that allow oversight of multiple races simultaneously whilst still giving each client 150% every day.

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Militaristic Precision Operations and Stratagems. 

Jenn's approach emphasizes "military-like precision in campaign execution" combined with rigorous data analysis. Unlike many strategists who rely primarily on intuition or traditional methods 'trust me, I got this', she uses:

• Metrics-driven decision making for every campaign choice.

• Institutional knowledge combined with real-time data analysis.

• Comprehensive data platforms including NGP, VoteBuilder, VAN, andTarget Smart for strategic planning.​

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Strategic Efficiency Over Volume

Her philosophy prioritizes smart, targeted spending rather than just maximizing fundraising totals. This contrasts with many strategists who focus only on raising large sums without strategic allocation considerations.

Multi-State 

Jenn's ability to manage 30+ simultaneous legislative campaigns remotely while achieving concrete results (like flipping 5 seats in North Carolina) demonstrates operational capabilities that exceed typical single-campaign focus approaches used by most strategists.​

Technology Integration

Jenn carries high proficiency across multiple specialized political platforms (GetThru, Hustle, PDI, Numero, NGP Fundraising) that enables more sophisticated campaign coordination than strategists using limited technology stacks. This combination of data precision, comprehensive management capabilities, strategic efficiency, and willingness to tackle difficult races creates a distinctive approach that has consistently delivered results in challenging political environments where others strategies fail.